I launched Nologo Bikes in 2009 until eventually passing the brand to Hackney Cycles in 2016 where it continues to flourish. Over 7 years we launched franchises in Italy, The Netherlands, Chile & Denmark, appeared in adverts for Valspar paint and Ebay, and the UK's first iPhone 7 was hand delivered on one of our bikes.

What Rides May Come told the story of anyone who has ever fallen in love with city cycling, setting off on your ride could take you anywhere.

The Beasties are an expression of how cycling sets you free. They live in a space between the beginning and the end where your imagination is the only limitation.

With photography from Steve Brown we launched a limited edition premium collection for 2015.

Nologo Bikes was an exciting project to create and develop, and still sets my heart racing every time I pass one in the streets of London (which is almost every day).

Brand

Retail

Business development

Advertising